Health Insurance Broker’s is now India’s First Integrated Health Insurance Services Website

Mumbai, 2nd November 2010: Medimanage Insurance Broking Pvt Ltd, the only dedicated Health Insurance Broker in India, launched its ‘Direct to Customer’ Health Insurance Services through its portal on Tuesday, 2nd November 2010.

The website is now, the first website in the country to go beyond the usual comparison shopping and provide a host of online features powered with rich advisory bringing the customer closer to making an informed decision. The new features will include online recommendation of plans based on intelligent algorithms, expert product reviews, colour coding that will highlight important features/conditions and much more.

“With more than 20 Insurance companies and around 45-50 health insurance products, customers today do not get proper assistance from agents who represent Insurance companies. Our online advisory model will bring in, the much needed comfort for a customer” said Sudhir Sarnobat- Co-Founder & CEO,

Claims Settlement being the ultimate moment of truth of every insurance service has been a worry area for every health insurance buyer. provides another welcoming free value added service to their customers – the Professional Claims Assistance Service, which is a combination of a dedicated claims cell, strongly engineered processes and technology powered updates. We play the role of being the claims representative of the customer. Our Proprietary Claims methodology meticulously tracks more than 50 steps to settling of one claim. All our customers get 4 automated SMSs for each claim, updating him on each stage of the claim process says Sudhir Sarnobat, Co-founder & CEO.

Even after the advent of comparison shopping portals for Insurance, lack of tangible value proposition beyond comparison shopping has prevented health insurance buyers to smile. Purandar Bhavani, Co-founder & Director said Health Insurance is a long term product, with service expectations. It’s still very long before it can be sold like an Air Ticket. Where Health Insurance is concerned, Customers want more than a mere comparison. They want advice, they want claims assistance.”

As a part of the enterprise’s goal of helping the customer make an informed choice, the website team also has a research and editorial team which regularly updates the health insurance buyer on various finer points of health insurance.

Since Medimanage earns its revenues from the Insurance Company, it will provide the above online advisory and claims assistance services free of charge to all its customers.

About Medimanage:

Medimanage is an IRDA licensed Insurance Broker based in Mumbai and with branches in Bangalore and Chennai. It is the first and only Dedicated Health Insurance Broker in India. Medimanage annually serves 2 Lakh lives through 40 large Corporates ranging from BSE listed organizations to Fortune 500 brands some of them being mPhasis, Citibank, Etisalat, Mastek and more. The group is founded by first generation entrepreneurs – Sudhir Sarnobat and Purandar Bhavani, both engineers from VJTI, Mumbai.